China Smartphone Vendor and OS Marketshare: Q3 2023

China Smartphone Vendor and OS Marketshare: Q3 2023

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China smartphone shipments declined -5% YoY in Q3 2023. It has been 10 consecutive quarters that China market posted annual decline by volume, blaming to the softened consumer demand and mixed economic outlook. The decline rate however has been stabilized in Q3, suggesting the market is reaching its bottom. Vendor wise, Honor regained the top position in China market by volume, followed by OPPO/OnePlus, vivo, Apple, and Xiaomi. Their combined market share significantly contracted amid the mounting pressure from Huawei which came back with self-sufficient 5G offering this quarter.

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