Asia Pacific Connected TV Device Vendor Market Share Q1 2023
Connected TV Device shipments in Asia Pacific grew by 1% in Q1 2023 driven by a 20% increase in IP-enabled Games Console shipments. Sony enjoyed 68% year on year growth backed by strong volumes from its Playstation 5 during the quarter. Shipments of Smart TVs remained flat while demand for streaming media players fell by 4%. Xiaomi took the largest share of total shipments in Q1 2023 followed by Hisense and TCL. Android TV is the leading TV streaming platform in the region accounting for one in five connected tv device shipments. This report provides quarterly shipment and installed base vendor shares for Asia Pacific across the four Connected TV Device categories of Smart TVs, Smart Blu-ray players, IP-enabled Game Consoles and Digital Media Streamers. The report also provides market shares by operating system for Smart TVs and the wider Connected TV landscape. It is a valuable tool for all stakeholders who want to track the Connected TV Device footprint of the world's major Consumer Electronics brands.
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