ADT Re-Enters the Self-Install Home Security Market with ADT Blu to Drive Growth

ADT launched ADT Blu, a DIY home security offering aimed at driving subscriber growth and impacting competitors and suppliers.

On May 21, 2026, the leading US interactive security and smart home brand, ADT, announced the launch of a new do-it-yourself (DIY) self-installed home security offering called ADT Blu. ADT Blu is essentially a relaunch of Blue by ADT, an earlier attempt by ADT to drive subscriber growth via the self-install interactive security channel. This daily insight examines the impact of ADT Blu on competitors in the home security space and component suppliers.