2023 Vehicle Package Payment Models: Will subscription payment model help to improve user interest and long-term opportunity?
In-car package has improved since the evolution and adoption of electric vehicles resulting in consumers spending a lot more money and time in the car. However there are still a number of things that require attention for delivering better user experience and improvements that are suitable for all users. In this report we evaluated the consumer interest and willingness to pay for packages which not only highlights consumer attitude towards the features but also shows what needs to improve so its more satisfactory and worth the money.
The report answers some interesting questions that will help component providers to OEMs in building the right product and package from beginning, so they can get used to it:
- Subscription or even pay-only-when-using models are the ways to convince consumers to adopt more packages in-car?
- Are Chinese consumers more open to adoption of more packages and willing to pay compared to Western countries?
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