Analysis: Tablet Forecast Update Q4 2023 – Tablet Growth to Return in Post-COVID Refresh Cycle
Share This Post
The last half of 2023 showed tablet demand begin to stabilize as inflation cooled, the economy improved in many markets, and tablets purchased during the pandemic began hitting the mid-point of their lifecycles. With 670 million tablets in the installed base driving entertainment and productivity use cases, we expect this trend to continue in 2024. This dynamic will produce market growth against the comparison of poor results in 2023. We detail several reasons a big refresh cycle is coming in late 2024 and through 2025 and provide OEMs and component manufacturers context to make their decisions around marketing, production volumes, and competitive strategies to maximize the coming tailwinds.
