Electronic technology and component manufacturers must make far-reaching decisions with speed and confidence.
Teams must accurately anticipate – or even change – consumer buying preferences. For cutting edge technologies, the challenge is assessing the applications that are best suited to the market and getting there before the competition.
Using our extensive expertise in observing and research, coupled with deep knowledge of technology and trends, we get you ready to take advantage of as-yet untapped opportunities.
Optimize your user experience.
Define your opportunity
With our world class research tools: persona development, use case definition, ethnographic inquiry, design ideation and deep knowledge of technology trends, we can spot what you’re looking for.
Develop your concept
To build a strong concept and value proposition you’ll need our concept testing, prototype evaluation, as well as our sought-after best practice guidelines.
Assess your users’ experience
Does it meet their needs? That’s the deciding question and you’ll find out with our usability testing, experience benchmarking, performance testing and satisfaction analysis.
User Experience Subscriptions
We publish on-going independent UX Innovation Research in three areas:
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