Michael Goodman

Director, Connected TV Strategies

 
 

Michael Goodman, Director of Connected TV Strategies, has over 30 years of experience delivering critical market intelligence and strategic direction for clients trying to navigate an increasingly, complex world. At TechInsights, Michael focuses on the end-user markets that form the foundation of the semiconductor industry. He provides clients with strategic insight on the evolution of the TV industry, with key areas of research including TV streaming platforms and devices, OTT video, connected TV advertising, and cloud gaming.

Michael takes pride in his ability to see the big picture and how companies, products, and services fit into it. With every passing year, new Connected TV devices and services emerge that challenge legacy TV services. The Connected TV world, however, is a difficult and diverse market presenting numerous opportunities and challenges. Michael has a passion for helping companies navigate the transformation of distribution, consumption, and monetization of TV and video as a result of the growth of Connected TV. Prior to joining TechInsights, Michael founded Nexus Research Group, a research and consulting firm focused on the intersection of technology, media, and communications. There he provided expertise to top executives at IT firms, CE manufacturers, media companies, and CPG companies.

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