Greg Basich

In his role as Associate Director of the Global Automotive Practice at TechInsights, Greg Basich focuses on a number of areas, including connected car technologies and business models, automotive infotainment, automotive cyber security, and mobility services, such as car sharing and ride hailing. With over 10 years of experience as an analyst, he enjoys helping clients understand how different technologies move in and out of the automotive industry and most importantly, how to plan for the next generation of products and services.

Greg has a passion for learning about new technologies and the ways in which the automotive industry goes about adopting them. Part of his role includes research into understanding the features and requirements of automotive-grade semiconductors that are used in various automotive applications, such as infotainment or vehicle-related connectivity. This requires understanding the link between the features going into vehicles and how that affects the volumes and types of semiconductors shipping in the auto industry and those semiconductors’ related features. He takes pride in his ability to help clients better understand industry trends through the market intelligence they depend on from TechInsights.