Automotive Video Series Part 1: Autonomy Refined and Augmented Reality Redefines the Drive

Previewing CES® 2024

In a glimpse into the future of automotive technology, TechInsights’ leading analysts Ian Riches and Claudia Krehl unveil their top predictions for CES 2024.

The spotlight is on autonomy, with Level 2+ and Level 3 systems taking center stage. While full autonomy may not have arrived, manufacturers are refining intermediate autonomous technologies, prioritizing safety and sophistication.

The drive towards enhanced in-vehicle experiences is further propelled by the rise of Augmented Reality (AR) concepts. These AR innovations are set to redefine the way we interact with vehicles, offering immersive experiences that go beyond traditional driving. As CES 2024 unfolds, it becomes clear that the automotive landscape is evolving, paving the way for a new era of intelligent and immersive driving.