VALUE SHARE: Global Smartwatch Revenue and ASP by OS by Price Tier : Q2 2023
Global smartwatch revenues rose by 1% YoY during Q2 2023 due to rising ASPs, despite a 2% YoY drop in volumes as consumers reigned in discretionary spending causing a lengthening replacement cycle amid macroeconomic weakness. Apple's Watch OS still leads the pack, while Huawei's Harmony OS rose to the second smartwatch OS value share position for the first time ever during the quarter due to the launch of the Huawei Watch 4. Wear OS was boosted by the Pixel Watch, as well as Samsung's Galaxy Watch 5. Apple's watchOS, Google's Wear OS, Huawei's HarmonyOS, Garmin's Connect IQ, Fitbit's Fitbit OS, and others continue to battle it out for the top OS spot. This report provides quarterly global smartwatch revenues, prices, and tiers for all major operating systems from 2016 to 2023.
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