Q1 '2023: OPPO (OnePlus): OnePlus Brand Resilient

OnePlus Brand Resilient

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OPPO (OnePlus)’s smartphone shipments went down -7% YoY in Q1 2023. It was the six quarter in a row that the vendor posted annual decline. Despite of the encouraging results of OnePlus brand, the vendor is still on the falling track and facing strong headwinds, including the patent dispute with Nokia and the closure of its in-house chip design business.

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