North American Connected TV Advertising Forecast
Connected TV (CTV) ad spend is growing by leaps and bounds in North America. In 2022, CTV ad spend was $21.4B, up 20% YoY. In comparison, North American linear TV ad spend grew 1.7% YoY to reach $62.9B. CTV ad spend accounted for 25.0% of total TV and video ad spend in 2022. By 2027, CTV ad spend will grow to $41.9B in North America, a CAGR of 12.7% (2023 - 2027), accounting for 48.9% of total TV and video ad spend. Major benefactors of this CTV ad spend include Hulu, YouTube, Roku, Paramount, and Peacock. This database provides forecasts linear TV and connected TV (CTV) advertising expenditures for North America, the U.S. and Canada for the 2019 – 2027 time period.
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