Global Smart TV Vendor and OS Market Share Q2 2023
Global Smart TV shipments increased by 4% in Q2 to reach just over 40.5 million units. Europe was the worst performing region as the Russia/Ukraine conflict continues to have a negative impact on shipments in the region. High inflation levels are putting a squeeze on consumer discretionary spend in most parts of the world and many would-be TV buyers are prioritizing spending elsewhere. Samsung topped the global Smart TV shipment ranking in the quarter with 18% as its share fell below 20% for a fifth consecutive quarter. TCL kept its position as number 2 this quarter with 13.8% share just ahead of Hisense at 12.8%. The report provides quarterly shipment and installed base vendor shares globally across the Connected TV Device category of Smart TVs. The report also provides market shares by operating system for Smart TVs. It is a valuable tool for all stakeholders who want to track the Connected TV Device footprint of the world's major Consumer Electronics brands.
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