Global Connected TV Device Vendor and Streaming Platform Market Share Q2 2023
Global shipments of TV streaming devices grew by 5% year-on-year during Q2 2023 driven by a strong performance of Game Consoles while shipments of both Smart TV and Digital Media Streamers grew at much lower pace. Manufacturers and retailers are reacting to the weak buyer sentiment by running waves of promotional activity to draw in consumers looking for the best deals on TVs, consoles and streamers. Game consoles will be a major contributor to growth this year as Sony continues to ramp up shipments of the PS5. Smart TV is expected to continue growing moderately and is expected to slow down in the next quarter as LCD panel price increases has encouraged manufacturers to increase shipments this quarter. Demand for streaming media players will remain soft.
The report provides quarterly shipment and installed base vendor shares globally across the three Connected TV Device categories of Smart TVs, IP-Enabled Game Consoles and Digital Media Streamers. The report also provides market shares by operating system for Smart TVs and wider Connected TV landscape. It is a valuable tool for all stakeholders who want to track the Connected TV Device footprint of the world's major Consumer Electronics brands.
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