Global Cellular Smartwatch Vendor Share Q1 2017 to Q4 2023
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Global cellular smartwatch shipments fell for this first time ever by 6% YoY in the fourth quarter of 2023. Cellular penetration also fell slightly during the quarter as consumers reign in discretionary spending amid macroeconomic weakness and geopolitical uncertainty. Albeit from a low base, cellular smartwatches still outperformed the overall smartwatch market in 2023 as cellular penetration among smartwatches continues to rise slowly but steadily. Apple, Huawei, and Samsung are leading the way across developed markets. In particular Apple's addition of the Ultra has driven up cellular penetration in recent quarters. Major carriers, like Vodafone and Verizon, are starting to push hard on this segment. Our report tracks global cellular smartwatch shipments and market share by leading hardware vendors by quarter.
