Connected TV Device Vendor and OS Market Share: Q3 2023 (30 Countries)
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Global shipments of TV streaming devices declined by 0.3% year-on-year during Q3 2023 with Game Console growing at +11% while both smart TVs and digital media streamers were declining at –2% and –1% respectively. Game consoles will be a major contributor to growth this year even if growth is expected to slow down in Q4. Smart TV is expected to continue growing moderately in the next quarter to remain flat in 2023 while digital streamers shipments are expected to continue declining in the next quarter. The report provides quarterly shipment and installed base vendor shares globally across the three connected TV device categories of Smart TVs, IP-Enabled Game Consoles, and Digital Media Streamers. The report also provides market shares by operating system for smart TVs and the wider connected TV landscape. It is a valuable tool for all stakeholders who want to track the connected TV device footprint of the world's major consumer electronics brands.
