CES 2024: The User Experience of Generative AI Assistants

CES 2024: The User Experience of Generative AI Assistants

 
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The user experience (UX) of digital assistants was a focus at CES 2024, where various OEMs and suppliers including Mercedes, BMW, Volkswagen, Cerence, TomTom, and Qualcomm presented generative artificial intelligence (AI) digital assistants. For the user this enables a world of implicit commands and natural language processing, access to a wide knowledge base, generated content, and more powerful logic capabilities encouraging users to switch to voice as an interaction modality.

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