Automotive: Generative AI in the Infotainment Market and Beyond
In the span of less than a year, OpenAI’s generative AI models have upended the tech industry. Models from that company, and from other tech firms racing to develop new models and related tools, are already seeing use in the automotive industry. This report discusses generative AI models’ capabilities, auto industry use cases, ranging from digital assistants to software engineering, the current regulatory environment for generative AI, and how to think about integrating it into companies’ workflows. In addition, this report discusses eleven different auto industry-specific potential use cases for generative AI, and nine examples of how automakers and suppliers are already using generative AI today. Companies mentioned in this report include Amazon, Cerence, Google, Microsoft, Nvidia, OpenAI, Qualcomm, SalesForce, and SoundHound, among others. In addition, automakers mentioned include BAIC, Fiat, KIA, Hyundai, General Motors, Mercedes-Benz, and Stellantis.
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