With over 840 million cellular subscribers by the end of 2010, China stands as the largest mobile phone market in the world, outpacing the United States by a three-to-one margin. It should come as no surprise then, that mobile phone manufacturers the world over have turned their sights on this lucrative sector.
A market that was traditionally led by Nokia now includes strong competition from not only North American leaders such as RIM and Apple, but also homegrown manufacturers such as Huawei, Lenovo and Tianyu. These companies have also built on their success in China to begin the next phase of their growth – competition on the global stage.
China continues to be a hotbed of mobile phone manufacturing. In 2009 alone, over 800 million devices were produced or assembled in the nation, including notable brands such as Apple’s iPhone.
As China continues to establish itself as a global super-power of mobile phone sales and manufacturing, a greater understanding of the products in this market becomes a necessity for manufacturers, designers and analysts to remain competitive. To meet this need, TechInsights introduces a continuing series of professional teardown reports on mobile phones in China.
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Building on the knowledge accumulated from the 2010 China Handset Research Initiative and through 20 years of product, system and IC analysis, the China Mobile Phone Teardown Channel provides an intensive look at China’s mobile phone industry, through comprehensive baseline teardowns of domestic and international handset manufacturers.
Consisting of 35 teardowns of a variety of mobile phones for the China market, delivered throughout the course of a year, the China Mobile Phone Teardown Channel provides detailed information on the components that comprise each handset, providing a picture of the latest design trends. For product managers, competitive intelligence staff and supply-chain professionals in the carrier, OEM, ODM and semiconductor sectors, this deeper understanding of the products in this fast-growing market is critical to staying competitive. Financial analysts tracking the global mobile phone market will also appreciate the insight into supply chain wins as valuable early indicators of emerging business trends.
This comprehensive collection of analyses reveals the design decisions and trade-offs made by Chinese brands and international OEMs to address the needs of the China mobile phone market. The teardowns also provide stakeholders in the mobile phone industry with specific visibility of the design wins scored by semiconductor vendors such as MediaTek, Qualcomm, ST-Ericsson, Spreadtrum, Broadcom, NXP and Texas Instruments.
The China Mobile Phone Teardown Channel provides essential information on the needs and changing landscape of the expansive China mobile phone market.
The China Mobile Phone Teardown Channel consists of:
To download our complimentary report – The Baseline Teardown of the Apanda A60, please click here.
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