TechOnline is the source for detailed product and technology information for the global electronics engineering community.

Through our three core offerings, TechOnline University, TechOnline Toolkit and TechOnline Community, we provide engineers with immediate access to the practical, application-specific information they need, whether it is information on recently released products, how-to design instruction, patent landscape information, or webinars on emerging applications. TechOnline is also home to Under the Hood, where engineers ascertain how popular products were designed and manufactured, which supplier's products were selected, and, maybe most importantly, why.

Finally, TechOnline is the environment where customers have the opportunity to understand who is interested in which products - based on traffic to sponsored content – so they can establish an ongoing conversation with them.

Access to largest global engineering community

• 2,320,000+ monthly page views
• 7.72 average min spent by site visitor
• 4.94 average pages viewed per unique visitor
• 805,000+ newsletter subscribers
• 200+ webinars produced annually
• 4000+ technical papers
• 400+ courses and lectures
• DesignLines targeted by technology

Job function of TechOnline registered users

Primary industry of TechOnline registered users

About TechOnline’s Product Portfolio

Get Your Message Across

Today, online is an integral part of any marketing program in the electronics industry, especially as you seek to:

• Cost effectively reach a global engineering audience
• Deliver qualified prospects to sales
• Drive and demonstrate ROI on marketing spend

This means a constant battle to ensure that the right message gets heard by the right people at the right time, and incents the right behavior. But, how do you stay above the noise level? Which online platforms and mediums are right for you - today and tomorrow? How do you integrate online within a larger marketing program?

TechOnline at a Glance

TechOnline offers technology marketers:

• Banner and advertising opportunities to deliver brand awareness
• Sponsorship and lead generation programs to build brand association
• Sponsorship and lead qualification programs for specific product promotion

The TechOnline site offers engineers three ways to engage providing the opportunity to target your message to the right engineers at the right time.

• TechOnline University
  Provides engineers with an assortment of learning resources (i.e. technical papers, webinars, courses) that are applicable early in the development cycle when design decisions are being made including:
  • Technical papers
  • Webinars
  • Courses and Lectures
• TechOnline Toolkit
  Provides engineers with the tools and utilities (i.e. Reference designs, DesignLines, VirtuaLabs) they need when they are in development including:
  • Company directory
  • Die photos
  • Reference designs
  • DesignLines
  • VirtuaLabs
  • eeProductCenter
• TechOnline Community
  Offers engineers an opportunity to engage with peers, express ideas, and gain recognition through Design Contests and (coming soon) forums including:
  • Design Contest
  • Teardown TV
  • Portelligent
  • Design & Reuse
  • Under the Hood
  • Tech Reports
  • Mechatropolis

Engagement Models

TechOnline offers many different engagement models to suit your marketing objectives:

Campaign or Program Level

• Banners and ads priced by number of impressions
• Sponsorships priced by property (i.e. DesignLine)
• Lead Generation priced by campaign
• Lead Qualification priced per lead
• Standard on-demand lead reporting with all engagements

Custom Consulting

• Customized online program to support defined marketing objectives and success metrics
• Customized reporting on program results

For more information please contact your TechInsights sales representative or Alicia Fields at 508-416-1161 or email afields@techinsights.com..