Identifying the key decision maker in complex system designs has always been an inexact science. The truth of the matter is that there is rarely a single person that makes significant platform, or even component, decisions. Rather these decisions are made by multi-functional design teams. And these groups are comprised of individuals from many levels of management and job responsibility. Individually they play a part, collectively they wield tremendous authority. And to add to the complexity, even in these teams it isn’t always the person with the “designer” job title that truly influences decisions.

As a marketing professional you have to be sure you are reaching all of the players in this process, not just a few. Truly integrated marketing programs are those that reach everybody involved in the process through multiple channels, not just a single audience through multiple channels.

No other media and marketing services company offers you the level of access to the full spectrum of decision makers across the product design process as TechInsights. Click through the process above and see which properties and products can help you reach your desired target.

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