The Creators of Technology engineers / engineering managers and executives involved in designing
the electronic devices that improve the way we live,
work and play. These are the architects and designers
who decide how and where technology is built and which
technologies and standards will prevail in the $1.5
trillion global electronics market.
Understanding
their workflow
Identifying
the key decision maker in complex system designs has
always been an inexact science. The truth of the matter
is that there is rarely a single person that makes
significant platform, or even component, decisions.
Rather these decisions are made by multi-functional
design teams. And these groups are comprised of individuals
from many levels of management and job responsibility.
Individually they play a part, collectively they wield
tremendous authority. And to add to the complexity,
even in these teams it isn't always the person with
the "designer" job title that truly influences decisions.
They change the world on a daily basis.
They dream big and build bold, new innovations. How
do you engage this unique audience to drive a deeper
connection?
TechInsights Studio (formerly How Machines Work) is
the web development arm of TechInsights™. Headquartered
in Chicago, the Studio focuses on developing and supporting
next-generation, interactive environments for internal
and external clients.
At TechInsights Studios, our highly customized products
use interactivity, flash animation, 3D modeling, video
and gaming platforms to provide an immersive experience
that enables our clients to successfully engage with
their target audiences.
Interested to see what we can do? Take a test
drive and explore some of the custom
environments we have created for our clients.
Meet
the Creators of Technology
Ever wonder who created
your cell phone? Meet the people behind the devices that
are changing how we live, work and play -- the creators
of technology.
Key
statistics
Creators of Technology
by job function
TechInsights serves a core audience of engineers and
technical managers—the creators of technology—who
lead the way in innovation and design. We also reach
an impressive number of the key influencers of product
purchases—operational and corporate management—all
involved in the workflow process.
93% of our audience either direct or
influence design decisions.
Source: Publisher’s Data, US Audience, January 2008
There's strength in numbers
Every month TechInsights distributes more than 950,000 copies of its publications, in 5 different languages to electronics industry professionals in 54 different countries.
Every month more than 8 million pages in 7 different languages on TechInsights web sites are viewed by users in more than 125 countries.
Every year more than 35,000 electronics industry professionals from more than 48 countries attend TechInsights face-to-face events in Asia, North America and Europe.
